Australia - With just 25 days to the start of the season today's Snow06 guide to skiing & boarding, inserted in the Herald Sun, is perfect timing.
SNOW06, with a circulation of 1.1 million and an estimated readership of 2.75 million people, is inserted into today’s Herald-Sun (in Victoria) and next Tuesday’s Daily Telegraph (in NSW May 23).
The magazine contains news from the local scene and overseas plus the chance to win the greatest ski trip ever offered in the Southern Hemisphere.
“Because SNOW magazine is published in the two highest circulating daily newspapers in Australia, plus it is given away at the Melbourne and Sydney venues for the Warren Miller film, it reaches a phenomenal number of people," says its editor Arthur Stanley.
"This 32-page magazine is accessible to people from all walks of life, most of whom have never been to the snow before."
By outlining the strengths of Falls Creek, such as its groomed slopes, freeride-friendly terrain parks and first-rate ski school, the publication will influence more people to experience the magic of a few days in Australia's only true ski-in ski-out alpine resort.
For more info visit fallscreek.com.au