Roxy announces the event festivities for the 3rd Annual Roxy Chicken Jam
Park City, UT - Roxy is pleased to announce the details of the event festivities for the Third Annual Roxy Chicken Jam, March 22-25 in Park City, Utah. The all-girl snowboard event will bring together the top pro women snowboarders from around the world to compete in slopestyle and superpipe events for a combined prize purse worth $30,000. In addition to the competition, the event will feature a unique “Country Fair” themed festival on the snow with an abundance of activities including autograph sessions, photo opportunities, fair-style games, free demos, giveaways, live music, vendors and more.
When not watching the competition, spectators can choose from a plentitude of activities in the festival area. Roxy will host a booth with autograph signings and photo opportunities with Roxy snow team riders, as well as lots of Roxy freebies. Roxy will also offer an array of free demo hardgoods including skis, snowboards, boots and bindings. Anyone who demos a Roxy Snowboard will receive a free beanie and a chance to win a Roxy Snowboard, which will be raffled off at the end of the final day of competition.
“We’re really proud to be able to sponsor an event that nurtures established and new talent in women’s snowboarding,” said Randy Hild, Senior Vice President, Roxy Marketing. “We’re excited for everyone in the community to be a part of the festivities and show their support for all of these talented riders.”
Additional event sponsors Paul Mitchell, Zumiez and Monster Energy Drink will also play a part in the event festivities. On-site in the festival area Paul Mitchell will offer complimentary hair cuts and hand massages. Zumiez will host a tent lounge and hand out tons of freebies each day. They will also sponsor the “Zumiez Best Couch Trick,” awarding a $2,000 cash prize to the rider who performs the best trick on the Zumiez couch rail on the slopestyle course on the final day of competition. Monster Energy Drink will keep the crowds energized by distributing free energy drinks in the festival area. A DJ will add the musical backdrop, entertaining the crowd with live music each day of competition.
Following the competition on Saturday, March 24, starting at 9 p.m., Roxy will host a VIP party for athletes, industry and the general public at Harry-O’s.
About Quiksilver
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, wintersports and golf equipment, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage, while its wintersports and golf brands symbolize a long standing commitment to technical expertise and competitive success on the mountains and on the links.
The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC Shoes and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani. The Rossignol, Dynastar, Lange, Look and Kerma brands are leaders in the alpine ski market, and the Company makes snowboarding equipment under its Rossignol, Dynastar, DC Shoes, Roxy, Lib Technologies, Gnu and Bent Metal labels. The Company's golf business includes Cleveland Golf, as well as Never Compromise putters and Fidra apparel. Gotcha is the Company's surf-based European brand addressing street fashion.
The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, ski shops, skateboard shops, snowboard shops, proprietary Boardriders Club shops, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz and St. Jean de Moirans, France, and its Asia/Pacific headquarters are in Torquay, Australia.
Chicken Jam is a time to hang out, ride hard and... fly high